Day 2: Boise to Grand Junction

Day 1: Portland to Boise

Open letter to the tech industry: It’s time for a scorched earth policy

With the very public fight between the U.S. government and Apple Inc. over breaking open an iPhone owned by one of the San Bernardino shooters, I would like to propose a somewhat unorthodox solution for Apple, as I believe its legal battle will be ultimately unsuccessful: comply with the government, and at the same time, provide this cracked software to the world. This would demonstrate to users that their phones are open to anyone, whether the American government, the Mob, the Russian government, the Chinese government, or some guy down the street.

Are you listening? And are you doing?

Listen, really listen. Then decide and move on. —Seth Godin, Tribes